Pros and cons
Pros
- Unlimited movie and event tickets via BookMyShow — no cap on complimentary tickets
- Priority access to concerts, sports events, and premium entertainment
- Times Prime Gold membership included — access to Uber One, Swiggy One, Zomato Pro, and more
- Lounge access and premium lifestyle concierge
Cons
- ₹20,000 annual fee — justified only for very heavy entertainment and event spending
- Value is concentration-dependent — BookMyShow unlimited benefits require 8+ events/month to beat the fee
- Available only to ICICI HNW relationship customers — not open market
- The ₹20,000 fee only pays off at heavy entertainment/travel volume and a ₹25 lakh spend
Quick verdict: A super-premium metal card built around entertainment access — movies, concerts, events without the ticket counter — wrapped in unlimited lounges and concierge. It is issued to ICICI's HNW relationship customers rather than on the open market. Genuinely brilliant for the person attending ticketed events most weeks; a ₹20,000 indulgence for everyone else. The ₹25 lakh fee waiver and modest rewards mean you should hold it for the access, at volume.
The Times Black is ICICI's collaboration with Times Internet — a super-premium metal card built around entertainment and lifestyle access rather than rewards. At ₹20,000 + GST a year it's priced as a serious card, and for the narrow band it's designed for, it's genuinely brilliant. For everyone else, it's one of the clearest examples in the Indian market of a fee that only makes sense at a level of consumption most households can't honestly claim.
The pitch: entertainment without the ticket counter
What the Times Black sells is access to things that are ticketed. The headline benefits revolve around BookMyShow movie and event access, priority entry to concerts and sporting events, a Quorum Club membership (curated events, fine dining and networking) and Times Prime-tier memberships. If you attend a movie, play, concert or match most weeks, skipping the queue and the ticket price adds up fast — our own estimate puts the entertainment value at around ₹50,000 a year for the genuinely heavy user, which assumes four-plus ticketed events a month, every month. Around that sit the expected trimmings: unlimited domestic and international lounges, 24x7 concierge, and a fuel surcharge waiver that runs to ₹1,00,000 of fuel spend a statement cycle, twice what most ICICI cards allow. The lounge access is worth a specific word: ICICI now makes most of its range earn lounge visits with ₹75,000 of spend in the preceding quarter, and its own terms list the Times Black among the exempt cards. Then there's a milestone ladder of partner vouchers — ₹10,000 at Klook for ₹2 lakh of spend, complimentary airport transfers at ₹5 lakh, ₹10,000 at Tata CLiQ Luxury at ₹10 lakh, and ₹20,000 at Ayatana Resorts at ₹20 lakh. Useful, but read them as what they are: credit at specific partners, not cash, and worth counting at what you'd actually have spent there.
The rewards were never the point
Start with what ICICI actually publishes, because the headline is easy to misread. Its terms promise "2% ICICI Bank reward points" on domestic spend and "2.5%" on international. Those percentages are measured against the ₹1 ceiling a reward point can reach on the best redemptions — so in plain units the card pays 2 points per ₹100 at home and 2.5 per ₹100 abroad. Redeem those points against your statement instead, which is what most people do, and ICICI pays ₹0.40 a point: about 0.8% and 1%. Both numbers are honest; they just answer different questions.
There is one route that does reach the higher number. The Times Black and the Emeralde Private Metal are the two ICICI cards whose points transfer to Air India's Maharaja Club at 1:1; the other eligible ICICI cards convert at 6:1. Transfers need at least 2,000 points and take up to five working days. For someone who flies Air India and redeems well, that turns the 2 and 2.5 points per ₹100 into the same number of Maharaja Club points, which we value at about ₹1 each, so it's the route where the card's 2% headline becomes a realistic return.
Then the card meters what's left:
- Utility, insurance, education and government payments share one cap of **5,000 points a
statement cycle**. That's roughly ₹2.5 lakh of spend across all four together, not ₹2.5 lakh in each, and ICICI counts domestic and international spend in those categories against the same cap.
- Fuel, rent and anything converted to EMI earn nothing. Points credited on a transaction you later
convert to EMI get clawed back.
One thing not to hold against it: the 1.49% forex markup is a benefit, not a penalty. ICICI's standard markup is 3.50%, and very few of its cards charge less (the MakeMyTrip ICICI charges nothing from 10 November 2026). It is one of the few places the Times Black is quietly competitive.
None of this touches the entertainment value that justifies the card — but it ends any pretence that the Times Black is also a strong rewards card. The points are incidental; the access is the product.
The brutal fee-waiver bar
The annual fee is waived only at ₹25 lakh of spend — a threshold so high that almost everyone pays the full ₹20,000 every year. Don't plan around the waiver; plan around whether the benefits are worth ₹20,000 to you in cash, because for the overwhelming majority of holders that's the actual question.
The honesty test
Here's the trap, named plainly. The entertainment benefits can be worth far more than the fee — but only at a consumption level (four-plus ticketed events a month, every month) that very few households sustain. It's easy to imagine you'll use it that much; it's much rarer to actually do it once the novelty fades. Model the card on an honest average month rather than your most enthusiastic one, and the fee gets hard to justify for anyone but the true entertainment heavyweight — the person who'd have bought these tickets regardless. For ordinary moviegoers — a few films a month, the occasional concert — ₹20,000 simply doesn't return, and a mid-tier card with BookMyShow buy-one-get-one offers covers casual movie-going for a fraction of the cost.
Times Black vs ICICI's other super-premiums
Within ICICI's stable, the Times Black is the lifestyle specialist, not the all-rounder. For earning and travel value, the Emeralde Private Metal is the better centrepiece — about 3% on its best redemptions (1.2% to statement), Taj Epicure, unlimited golf. The Times Black takes the forex round, though, at 1.49% against the Emeralde Private's 2%. It only wins overall when entertainment access is the thing you most want, at volume. They're different answers to different questions; the mistake is buying the Times Black expecting it to also do the Emeralde's job.
Who should hold it
The Times Black suits the UHNI entertainment enthusiast — someone genuinely attending ticketed events most weeks, who values unlimited lounges and concierge, and for whom ₹20,000 is trivial against the experiences it unlocks. For that person it's a delight and easily worth the fee. It is also someone who already banks with ICICI at the HNW level, because the card is not sold on the open market: the way in is an invitation or a pre-approved offer through an ICICI relationship manager, not an application form.
It's the wrong card for the casual consumer, the rewards-maximiser, and anyone tempted by the glossy benefit list who hasn't honestly counted how many ticketed events they attend in a normal month.
Should you get it?
The Times Black is a sharply targeted lifestyle card that does one thing — frictionless, high-volume entertainment access — extremely well, wrapped in unlimited lounges and concierge. The rewards were never the reason to hold it: 0.8% to statement, metered in the categories most people spend on, and nothing at all on fuel, rent or EMI. The 1.49% forex markup is the one number that flatters it. The ₹25 lakh waiver means you'll almost certainly pay the full ₹20,000, so the only question that matters is whether you genuinely consume enough ticketed entertainment to clear that in real value. A small number of people emphatically do, and for them it's superb. Everyone else should admire it and walk on.
Frequently asked questions
Is the Times Black ICICI credit card worth ₹20,000?
Can I apply for the Times Black ICICI card?
What is the fee waiver on the Times Black?
What is the reward rate on the Times Black?
Times Black or ICICI Emeralde Private — which is better?
What entertainment benefits does the Times Black include?
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