Snapdeal BOBCARD Credit Card

Quick verdict: The Snapdeal BOBCARD is a ₹249 co-brand that is quietly better than its name suggests — and worse in one specific way. The good part is the 4 reward points per ₹100 base rate, about 1% on everything, which beats most cards at this price. The bad part is that the fee never waives: BOBCARD publishes no reversal criteria at any spend level, so ₹249 leaves your pocket every year regardless. Whether that trade works comes down to a simple sum you can do in thirty seconds.

The rewards, and where the cap sits

Three tiers, and they are unusually clearly drawn:

Bank of Baroda prices this card's point at ₹0.25, so the 20-RP Snapdeal tier really is about 5%, and BOBCARD markets it as unlimited — no statement cap is published against it, which is genuinely unusual. The 10-RP tier is where the ceiling lives: 2,000 reward points a statement, or roughly ₹20,000 of monthly online spend, after which that tier stops paying.

The base rate deserves a moment. 4 RP per ₹100 is ~1% on everything, including UPI. Most cards sold at ₹249 pay a quarter of that. If you strip the Snapdeal branding away entirely, a 1% RuPay card with UPI for ₹249 a year is a defensible product on its own terms.

The catch, stated plainly

BOBCARD's Key Fact Statement lists the fee waiver criteria for the Snapdeal card as NIL — against both the joining fee and the annual fee. Almost every other card in the range waives somewhere: the BOBCARD Easy at ₹35,000, the HPCL ENERGIE at ₹50,000, the Swavlamban at ₹12,000. This one does not waive at all.

Most co-brands ask you to spend enough and the fee disappears. This one asks you to earn enough to justify a fee that never will. It is a different bargain, and it deserves to be read as one.

So the sum is: ₹249 a year in, rewards out. At the 1% base rate, ₹30,000 of annual spend alone covers the ₹294 the fee comes to with GST. Put ₹5,000 a year through Snapdeal and that tier adds ₹250 by itself. The bar is low — but it is a bar, permanently, and it is the reason this card should never be a "keep it in a drawer" acquisition. An unused Snapdeal BOBCARD is a ₹249 annual donation. If the idea of a fee that never waives bothers you, our fee waiver guide is worth a read before you apply.

What doesn't earn

More than you'd expect. Fuel earns nothing — BOBCARD's footnote is explicit that the reward programme excludes select MCCs and fuel. You still get the 1% fuel surcharge waiver (₹400–₹5,000, max ₹250 a cycle), but the spend itself is dead weight.

Under BOBCARD's product-wide reward rules, supermarkets, convenience stores, variety stores and general retail (MCC 5261, 5331, 5411, 5499) earn no reward points on any variant. That is worth pausing on, because the card advertises "departmental stores" at 10 RP per ₹100 — a narrower category than most readers will assume. Rent, government payments, education, insurance, hospitals, transport, tolls, charity and fast food are all outside the programme too.

Also gone: BOBCARD withdrew the accidental death cover for cards issued after 15 July 2026, and for cards issued earlier it lapses on 25 August 2026. Any listing still showing insurance on this card is out of date.

UPI, and the rail you don't get to choose

It is a RuPay card, and only a RuPay card — Bank of Baroda's own filter shows no Visa or Mastercard variant. That's a plus in practice: link it to PhonePe, Google Pay or Paytm and your UPI spending earns the 4 RP per ₹100 base rate, which is a real 1% on payments that usually earn nothing. Just note that UPI is carved out of the activation benefit and the bonus points, so you can't clear the welcome offer by scanning QR codes.

The forex markup is 3.5%, so leave it at home when you travel.

Who it's for

Regular Snapdeal shoppers, obviously — the ~5% uncapped tier is the best thing here. But also, more interestingly, anyone who wants a cheap RuPay/UPI card with a 1% floor and is willing to pay ₹249 for the privilege. Put ₹25,000 a year through it and it pays for itself on the base rate alone.

It is the wrong card if you want a card you can forget about — the unavoidable fee punishes dormancy — or if fuel and groceries are your main spend, since both are excluded. A flat-cashback card that pays on everything, like the BOBCARD Cashback, is the cleaner answer for general spending, and a comparison against the wider field sits in our cashback card guide.

Verdict

An honest little card with one asterisk you must not skip. The Snapdeal tier is uncapped and genuinely pays ~5%; the 1% base rate is above its weight class; UPI on RuPay is useful. Against that: the ₹249 fee is permanent, fuel and supermarkets earn nothing, and the 2.5% tier caps at ₹20,000 a month. Use it actively or don't take it — this is not a card that rewards being ignored.