Landmark Rewards SBI Card SELECT

Quick verdict: The Landmark Rewards SBI Card SELECT is the middle rung of SBI's Landmark co-brand ladder, and for many Landmark shoppers it is the sweet spot. At ₹1,499 it pays ~3.75% at Lifestyle, Home Centre, Max and Spar and stacks ₹3,000 of milestone points a year at ₹3 lakh of spend, on top of a one-off ₹1,500 welcome — enough to justify the fee comfortably if you shop those stores. If you don't, the 0.5% base rate and Landmark-only redemption make it a card whose rewards you can't really use.

The Landmark Group runs Lifestyle, Home Centre, Max, Spar, Baby Shop and EasyBuy. This card sits between the entry Landmark card (₹499) and the premium PRIME (₹2,999), and its job is to give a regular-but-not-heavy Landmark shopper strong store rewards without paying for lounge access they may not need.

What it earns

Rewards are SBI Reward Points, where 4 points = ₹1 (₹0.25 each):

• 15 Reward Points per ₹100 (~3.75%) at online and retail Landmark stores
• 10 Reward Points per ₹100 (~2.5%) on dining, movies and international spends
• 2 Reward Points per ₹100 (~0.5%) on other retail purchases

The 3.75% at Landmark stores is solid for a mid-tier card, and points redeem instantly in-store — no waiting, no portal. But the same structural caveat runs through the whole Landmark family: the base rate on general spend is a thin 0.5%, and fuel, rent, government, gaming, wallet loads and EMI earn nothing. This is store loyalty, not a general rewards card.

The bonuses

The point bonuses are what make the ₹1,499 easy to recover for a regular shopper:

• Welcome: 6,000 bonus Reward Points (worth ₹1,500) on paying the annual fee — about 85% of the

₹1,769 all-in fee in year one.

• Milestone: 12,000 bonus Reward Points (worth ₹3,000) on ₹3 lakh of annual retail spend.
• Fuel: a 1% surcharge waiver (₹500–₹3,000 transactions, up to ₹100 per cycle).

Note one thing, as with the PRIME card: the slice lists no spend-based fee reversal, so you pay the ₹1,499 each year. Your break-even rests on the welcome points and the in-store earn — which works well for a genuine Landmark shopper and poorly for a casual one.

SELECT vs PRIME vs base

The whole Landmark ladder is a spend-level decision:

• Base (₹499): 10 points per ₹100 at Landmark stores — for light Landmark spending.
• SELECT (₹1,499): 15 points per ₹100, bigger bonuses — for regular Landmark spending.
• PRIME (₹2,999): 25 points per ₹100 plus lounge access and Priority Pass — for heavy Landmark spending.

SELECT is the right pick if you shop Landmark stores regularly but don't need the lounge access, or can't reliably hit PRIME's ₹5 lakh milestone. If your Landmark spend is light, drop to the base card; if it's heavy and you'll use the lounges, step up to PRIME.

The milestone is what pays the fee

There is no spend-based fee waiver on this card, which makes the milestone the closest thing to one: 12,000 bonus Reward Points on ₹3 lakh of annual retail spend, worth ₹3,000 at the four-points-to-a-rupee conversion. That is twice the ₹1,499 fee, and it is the single benefit most likely to decide whether the card earns its keep. Reach ₹3 lakh and the economics work comfortably; fall short and you are paying ₹1,499 for a 0.5% base rate.

Two limits shape that. Fuel, rent, government payments, online gaming, wallet loads and EMI conversions earn nothing, so ₹3 lakh means ₹3 lakh of qualifying retail spend — a higher bar than it sounds for a household with a large rent or utility bill. And the 10X band that covers dining and movies also covers international spends, which is worth reading against the 3.50% forex markup: at 2.5% earned against 3.5% paid, overseas use still costs about 1% net. Narrower than most SBI cards, but still the wrong side of zero.

Who should hold it

Get it if you are a regular Landmark Group shopper — clothing at Max and Lifestyle, home goods at Home Centre, groceries at Spar — who wants strong store rewards at a moderate fee. For that person it's a well-judged card.

Skip it if your spending is spread across many retailers (a flat card wins), if you want flexible rewards (points only really work at Landmark), or if you shop Landmark only occasionally. For broad online spending, a card like SBI SimplyClick does more. As always, decide by one number: how much you actually spend at Lifestyle, Home Centre and Max in a year. If it's meaningful, SELECT pays for itself with room to spare.